Let us crush a common misconception.
If you think using social media for business is the same as using it personally, think again!
Believe it or not, the former requires a lot of technical know-how and entails a lot more than just posting pictures or status updates.
Unfortunately, for the uninitiated, investing in the services of a social media agency is an expense they can definitely do without.
However, nothing can be farther than the truth.
Those running an online social media campaign should be aware that the services of a seasoned and trusted social media agency should be considered an integral part of their online marketing efforts.
If truth be told, it can even spell the difference between a successful online marketing campaign and a disastrous one.
So the question remains—why do you need the help of a social media agency?
Below are some of the most compelling reasons:
A social media agency can help grow your fan base.
If you can count your followers using your two fingers, then there’s no doubt you can benefit from the expertise of a reliable social media agency.
Deemed experts at growing your fan base, they use a variety of techniques—using fangates and Facebook Ads, inviting your Outlook and LinkedIn contacts, targeting key influencers, etc.—to exponentially grow your follower count.
While time-consuming, it is fortunate to note that social media agencies can do the task efficiently and effortlessly in a short span of time so you are able to reach out to more people faster.
A social media agency can help improve the brand’s overall content strategy.
Social media agencies provide blog writing services to help enhance both the brand’s social media and SEO campaigns.
And since the social media agency is familiar with the inner workings of the business, they’d be able to identify (and write) engaging and relevant content that will resonate with the target audience.
Third party tools as well as numerous strategies (i.e. Google Alerts, RSS feeds subscriptions, leveraging offline collateral, etc.), will also be used to develop an effective and truly potent content strategy.
A social media agency knows several social media marketing strategies and techniques ordinary online users know nothing about.
While designing a customized fangate may sound easy, designing one that will bring in the likes is a totally different story.
Fortunately, it’s one social media agencies can pull off with much ease.
Other key aspects social media agencies can provide assistance with include:
- Targeting hyper specific groups
- Tracking downloads
- Creating white paper
- Generating fan page leads
- Tracking leads
- Measuring ROI
- Importing blog posts into the feeds
A social media agency can provide engaging and persuasive content.
When it comes to your marketing campaigns, it pays to have all the bases covered.
With competition in the business world as stiff as ever, there should be no place for grammatical faux pas and misspellings.
Fact: not everyone is adept when it comes to writing.
Even if you are considered an expert in running your business, it will not follow that you’ll also be proficient at writing fetching, persuasive, and succinct copies.
Fortunately, this is a task you can leave to the able hands of social media agencies.
Summing it up
If you are considering investing in the services of a social media agency, you can narrow down your options by looking for a team with the following strong points:
- Creative and persuasive writing skills
- Strong grammar
- Updated when it comes to the latest digital trends
- Possesses a keen eye for design
- Has strong technical abilities (knows how to use Photoshop, knows basic HTML, and is familiar with the use of the latest tools and apps).